Nissan Leaf_

Tablet App | Concept | UX | Digital Design | Pitch | Copywriting

This project showcases a clear design process: interpreting the brief, conducting research, developing concepts, wire-framing, finalising designs, and presenting the outcome.

The brief aimed to build consumer confidence and excitement about an electric car before visiting the showroom. Research revealed key concerns—range, cost, and charging—framed by the central question: “How will it work for me?”

These themes are woven throughout the app to highlight benefits consistently. A dedicated “Will it benefit me?” section personalises the experience, while interactive features and a fixed, intuitive navigation bar enhance usability and engagement.