MINI_

Animation Design | Storyboarding

MINI needed a suite of animation videos to promote their Insurance packages: MINI Insured Warranty and MINI Shortfall Insurance. Each animation placed the iconic MINI vehicle at the centre of the narrative, guiding viewers through stylised cityscapes to clearly communicate the key benefits of each package. The result was a visually engaging and easily digestible series that aligned with MINI’s brand identity while simplifying complex information for a broad audience.

Designed whilst at Juice.