BMW_

App Design | Digital Design

The objective was to develop a standalone application to showcase content across the entire BMW vehicle range, tailored specifically for use within BMW Centres. Insights from user testing revealed that customers needed the ability to quickly and effortlessly explore detailed information about any BMW model, with minimal navigation required.

Given the diverse range of technological proficiency among users, usability was a key consideration. The user experience was prioritised through a clean, intuitive user interface. The design intentionally avoids excessive instructional text, instead relying on instinctive interaction patterns to guide the user seamlessly through the app.

The landing screen is designed to make an immediate impact—visually striking, with high-quality imagery that reflects the premium nature of the brand. Interactive elements are streamlined and elegant, ensuring the experience feels both sophisticated and user-friendly.

Designed whilst at Juice.