BMW_

Animation Design | Storyboarding

The objective was to develop a suite of videos that clearly, simply, and engagingly communicate the benefits of BMW's Finance Insurance products. Designed to ensure clarity and consistency, a visual language based on a blueprint-style illustration was implemented.

The 90-second animations provides a concise and effective overview of the key advantages of each finance insurance. Designed without a voiceover, the animation relies primarily on dynamic visuals and concise on-screen text to convey its message.

An instrumental soundtrack, complemented by carefully timed sound effects, supports the pacing and flow of the animation, enhancing viewer engagement and aiding message retention.

Designed whilst at Juice.