Andrew Morris_

Brand Identity | Print Design

This branding project was a particularly engaging piece to develop, offering the opportunity to explore creative intersections between iconography and typography.

The visual identity centres around a painter’s ladder—an icon that clearly and immediately communicates the nature of the business. Beyond its practical representation, the ladder has been purposefully angled to form the letters 'A' and 'M' through its perspective, subtly incorporating the company’s initials into the design. This dual-layered approach not only reinforces brand recognition but also adds a thoughtful depth to the visual language.